The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Upon successful completion of this course, students will be able to: distinguish advertising from other types of marketing communication; identify different forms of advertising messages that businesses use to reach their target markets; describe the pros and cons of a variety of data types for market researchers; identify the critical elements of a market analysis; discuss the process of using STP marketing to accurately and effectively focus a firmŐs advertising efforts; create an advertising strategy that employs an appropriate mix of message objectives and methods; construct a media plan; describe the elements of an advertising campaign proposal. (Business Administration 306)

This audio excerpt captures the beginning of Bayard Rustin's 1967 "Freedom Budget" speech, describing the social and economic impact of racism over time.

This audio excerpt from Bayard Rustin's 1967 "Freedom Budget" speech outlines a nine-year plan to end poverty in America.

This module represents the area of developing a choral department budget. While this is directed mostly at the choral director in a school its premise also applies to community and church choral directors. Material is presented to remind the director of budget development, how it must be shown to benefit the students (choir members), and its logical development as it pertains to those who receive the budget request and will make decisions about it.

Students learn about the many types of expenses associated with building a bridge. Working like engineers, they estimate the cost for materials for a bridge member of varying sizes. After making calculations, they graph their results to compare how costs change depending on the use of different materials (steel vs. concrete). They conclude by creating a proposal for a city bridge design based on their findings.

This activity is designed to provide students with real-world application of classroom curriculum. Students will be required to make budgeting decisions in the light of inflation, unemployment, and other unforeseen additions or strains to the family budget.

In this lesson, students discover the entire process that goes into designing a rocket for any customer. In prior lessons, students learned how rockets work, but now they learn what real-world decisions engineers have to make when designing and building a rocket. They learn about important factors such as supplies, ethics, deadlines and budgets. Also, students learn about the Engineering process, and recognize that the first design is almost never the final design. Re-Engineering is a critical step in creating a rocket.

The difference between an architect and an engineer is sometimes confusing because their roles in building design can be similar. Students experience a bit of both professions by following a set of requirements and meeting given constraints as they create a model parking garage. They experience the engineering design process first-hand as they design, build and test their models. They draw a blueprint for their design, select the construction materials and budget their expenditures. They also test their structures for strength and find their maximum loads.

The study of public policy offers every citizen an understanding of the various roles played by the different branches of the U.S. federal government as well as by state, county, and local governments in various areas of contemporary American life. It focuses on the priorities of American society as portrayed in the public policy choices that representatives make and the size of different interest groups that advocate on behalf of particular policy goals. This course will introduce this various actors involved in the making of American public policy, explore public policy formulation by examining a variety of case studies, and examine the implementation of public policies, the allocation of funding to pay for these projects, and the evaluation of these projects to determine their effectiveness. The rest of the course will examine specific case studies and areas of public policy. Upon successful completion of this course, students will be able to: demonstrate a working knowledge of various key concepts in the process of American public policymaking and the major steps from start to finish in the public policy process; identify vital issues and specific areas of concern for contemporary American policymakers within the broad fields of economic, national security, public health, environmental, education, rural, and social policy; identify key actors and agencies involved in the making of public policy within the United States and their respective roles in the formulation, implementation, and evaluation of policy; demonstrate skills in the analysis of the various political, social, economic, military, legal, and ethical goals and cultural values that form the basis of policymaking decisions; identify key debates in contemporary American public policy as well as the issues at stake and the arguments advanced by each side of the debate; demonstrate an understanding of various decision frameworks used by policymakers in creating, developing, and executing various public policies; demonstrate an understanding of the context, evolution, and linkages of specific policies and between certain polices within the broader context of American political history. (Political Science 431)

This is a detailed description of an assessment that can be used in a graduate level of study in the area of public school finance. This has been approved by NCATE as meeting all of the stipulated ELCC standards for which it is designed (1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2, 5.3.).

This course of study appropriate for this assessment is both skills and knowledge focused. The assessment measures the student’s ability to think critically and requires students to identify and analyze real school district data regarding revenue and expenditures, a formula for predicting needed staffing levels and a comprehensive listing of personnel data detailing all expenditures per employee. Finally, the assessment provides students the opportunity to role play experiences one might have during a district-wide administrator meeting and during a public school board meeting by presenting their recommendations via a formal presentation with their peers serving as school board members and the professor as the school district superintendent.

In this activity, students revisit the Pop Rockets activity from Lesson 3. This time, however, the design of their pop-rockets will be limited by budgets and supplies. They will get a feel for the limitations of a real engineering project as well as an opportunity to redesign and retest their rockets.

Students learn about the major factors that comprise the design and construction cost of a modern bridge. Before a bridge design is completed, engineers provide overall cost estimates for construction of the bridge. Students learn about the components that go into estimating the total cost, including expenses for site investigation, design, materials, equipment, labor and construction oversight, as well as the trade-off between a design and its cost.

This course is for students who want to know how the dollars we spend on national security relate to military forces, systems, and policy choices, and who wish to develop a personal tool kit for framing and assessing defense policy alternatives.