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Ag Communications Audience Analysis
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This lesson plans helps students prepare for the agricultural industry and storytelling through audience analysis. Agricultural Communications through various media sources is important for our industry, but only if it’s being used correctly. This lesson helps students to analysis the audience they are communicating with to direct their intentions correctly and make the most of their information.

Subject:
Agriculture
Material Type:
Lesson Plan
Author:
Hailey Walmsley
Date Added:
07/10/2023
Audience and Purpose: Final Day
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Students will present their final writings to the class, who will discuss and grade the effectiveness of each product on its focus on the designated audience.

Subject:
English Language Arts
Material Type:
Lesson Plan
Date Added:
09/09/2015
English Language Arts, Grade 11
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The 11th grade learning experience consists of 7 mostly month-long units aligned to the Common Core State Standards, with available course material for teachers and students easily accessible online. Over the course of the year there is a steady progression in text complexity levels, sophistication of writing tasks, speaking and listening activities, and increased opportunities for independent and collaborative work. Rubrics and student models accompany many writing assignments.Throughout the 11th grade year, in addition to the Common Read texts that the whole class reads together, students each select an Independent Reading book and engage with peers in group Book Talks. Students move from learning the class rituals and routines and genre features of argument writing in Unit 11.1 to learning about narrative and informational genres in Unit 11.2: The American Short Story. Teacher resources provide additional materials to support each unit.

Subject:
English Language Arts
Material Type:
Full Course
Provider:
Pearson
Date Added:
10/06/2016
English Language Arts, Grade 11, American Dreamers
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In this unit, students will take a look at the historical vision of the American Dream as put together by our Founding Fathers. They will be asked: How, if at all, has this dream changed? Is this dream your dream? First students will participate in an American Dream Convention, acting as a particular historical figure arguing for his or her vision of the American Dream, and then they will write an argument laying out and defending their personal view of what the American Dream should be.

ACCOMPLISHMENTS

Students read and annotate closely one of the documents that they feel expresses the American Dream.
Students participate in an American Dream Convention, acting as a particular historical figure arguing his or her vision of the American Dream.
Students write a paper, taking into consideration the different points of view in the documents read, answering the question “What is the American Dream now?”
Students write their own argument describing and defending their vision of what the American Dream should be.

GUIDING QUESTIONS

These questions are a guide to stimulate thinking, discussion, and writing on the themes and ideas in the unit. For complete and thoughtful answers and for meaningful discussions, students must use evidence based on careful reading of the texts.

What has been the historical vision of the American Dream?
What should the American Dream be? (What should we as individuals and as a nation aspire to?)
How would women, former slaves, and other disenfranchised groups living during the time these documents were written respond to them?

BENCHMARK ASSESSMENT: Cold Read

During this unit, on a day of your choosing, we recommend you administer a Cold Read to assess students’ reading comprehension. For this assessment, students read a text they have never seen before and then respond to multiple-choice and constructed-response questions. The assessment is not included in this course materials.

Subject:
English Language Arts
Reading Informational Text
Reading Literature
Speaking and Listening
Material Type:
Unit of Study
Provider:
Pearson
English Language Arts, Grade 11, American Dreamers, Meeting the Players, Effective Arguments
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In this lesson, students will closely analyze the structure of their document, identifying claims, reasons, evidence, and implied or explicit counterarguments. They'll also evaluate the argument made.

Subject:
English Language Arts
Material Type:
Lesson Plan
Date Added:
09/21/2015
Heaven Or "Groundhog Day?"
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This unit is designed to appeal to adolescents with its non-print text base, the movie "Groundhog Day". The pre-viewing activities prepare students for the allusions in the movie and include cultural literacy. The teacher can pick and choose from the activities to apply the concept of personal growth. The teacher may select from activities for science, workplace ethics, music, computer competency, and English language arts. The teacher may modify any of the attachments to suit the students' needs and interests. Students will: demonstrate accurate analysis of audience through appropriate choices in diction, motive support, point support, and non-print textual support; demonstrate knowledge of the concept of character qualities and reflect positive values. The content of the presentation must be persuasive and make connections between literary elements (plot development and dynamic characterization) and another discipline (psychology, science, vocational arts, or music).

Subject:
Arts and Humanities
Literature
Material Type:
Lesson Plan
Provider:
University of North Carolina at Chapel Hill School of Education
Provider Set:
LEARN NC Lesson Plans
Author:
Julia Millush
Date Added:
03/19/2000
The Media’s Audience
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This seminar focuses on the media and their intended audiences. Being able to identify persuasive techniques is essential, but knowing whom those techniques are aimed at is especially important for consumers. Maybe the audience is you, your parents, or a particular group, such as athletes or the elderly. In this seminar, you will practice identifying the targeted audience in various commercials and campaigns, so you are better prepared to make smart consumer decisions. StandardsCC.1.2.9-10.DDetermine an author’s particular point of view and analyze how rhetoric advances the point of view.CC.1.2.9-10.HDelineate and evaluate the argument and specific claims in a text, assessing the validity of reasoning and relevance of evidence.CC.1.2.9-10.FAnalyze how words and phrases shape meaning and tone in texts.

Subject:
English Language Arts
Material Type:
Lesson Plan
Author:
Bonnie Waltz
Deanna Mayers
Tracy Rains
Date Added:
10/15/2017
P.A.S.S. every academic essay by following these four tips
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Different college professors will have different demands for each of their assignments, however, there are some key fundaments to remember. First - Identify your Purpose (P)          What is your purpose in this essay? That is, what are you trying to do? Is it an argumentative essay, informative, compare and contrast, narrative, journalistic, historical analysis, heck, even Math word problems [...]Second - Know your Audience (A)          Who will be reading this academic writing of yours? You classmates, your speech coach, your English Prof. who tells you to have a hook, or the English Prof. who wants you to use a thesis driven approach [...]Third - Remember your Sources (S)            Most academic work today requires some kind of outside research; primary and secondary sources make an essay stronger and show you've considered multiple points of view in your writing [...]Lastly - Remember your Self (S) in this essay.            You need to be a part of the essay, no matter the format. Where are you in the essay? 

Subject:
Composition and Rhetoric
Material Type:
Module
Author:
Jennifer Smith
Date Added:
11/26/2018
Producing Educational Videos
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Production of Educational Videos is an introduction to technical communication that is situated in the production of educational videos; the assignments are all focused on the production of videos that teach some aspect of MIT's first-year core curriculum. The objective of these assignments is improvement in both communication ability and communication habits; these improvements are effected by providing participants with instruction, practice, feedback, and the opportunity for reflection. In addition to improvements in communication skills, improvement is expected in students' attitude towards writing, oral presentations, and collaboration; as the semester progresses, students should feel confident of their ability to write, present, and collaborate.

Subject:
Arts and Humanities
Career and Technical Education
Education
Educational Technology
Film and Music Production
Visual Arts
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Custer, David
Ramsay, Graham
Date Added:
02/01/2015
Public Speaking
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CC BY
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The purpose of this course is to systematically examine the elements and factors which result in an effective speech. Tying these together are the themes of information and ethics, emphasized in each resource because they are becoming increasingly important to all communicators. Upon successful completion of this course, students will be able to: resolve ethical issues involving speech preparation and presentation; recommend techniques for resolving issues, which may interfere with active listening; identify the most effective speech topics, qualities, content, and delivery techniques based on the specific characteristics of an audience; evaluate the effectiveness of speeches for different types of audiences; use online and library-based research to find and critique the credibility of sources of information; cite sources of information appropriately, accurately, and clearly in both spoken and written contexts; choose the most effective pattern of organization for presenting different types of information to a listening audience; evaluate the effectiveness of supporting details or evidence based on the main ideas or arguments they are used to support; choose the most appropriate pattern for organizing a persuasive speech, based on the relationship between arguments and evidence or the relationship between the topic and the audience; identify whether the functions of an introduction or conclusion have been fulfilled and will be effective when presented to a specific type of audience; create keyword and sentence outlines for informative and persuasive speeches; revise a passage written for readers so that it can be delivered effectively and engagingly to listeners; identify and use techniques to improve the fluidity and clarity of verbal delivery; recognize non-verbal techniques that communicate the speakerĺÎĺ_ĺĚĺ_s confidence and credibility in a sample speech; demonstrate comprehensive knowledge of effective, ethical public speaking by accurately and thoroughly assessing the qualities of entire informative, persuasive, and special occasion speeches. This free course may be completed online at any time. (Communication 101)

Subject:
Business and Communication
Communication
Material Type:
Assessment
Full Course
Homework/Assignment
Lecture
Reading
Syllabus
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Academy Professional Development
Date Added:
04/16/2012
Seminar on Deep Engagement
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Innovation in expression, as realized in media, tangible objects, performance and more,  generates new questions and new potentials for human engagement. When and how does expression engage us deeply? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. This class will explore what underlying principles and innovative methods can ensure the development of higher-quality "deep engagement" products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term.

Subject:
Arts and Humanities
Business and Communication
Communication
Graphic Arts
Psychology
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Breazeal, Cynthia
Davenport, Glorianna
Date Added:
09/01/2004
Thinking about Your Audience
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This is a mirco-lecture on audience preceding a pre-writing activity to help students think more deeply about their potential audiences when writing a position argument.

Subject:
Composition and Rhetoric
Material Type:
Assessment
Author:
Mike Kiggins
Date Added:
11/09/2021
Web Writing - First Edition
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Web Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices.

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Textbook
Provider:
The Pennsylvania Alliance for Design of Open Textbooks
Author:
A. Nicole Pfannenstiel
Date Added:
08/07/2023