The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Upon successful completion of this course, students will be able to: distinguish advertising from other types of marketing communication; identify different forms of advertising messages that businesses use to reach their target markets; describe the pros and cons of a variety of data types for market researchers; identify the critical elements of a market analysis; discuss the process of using STP marketing to accurately and effectively focus a firmŐs advertising efforts; create an advertising strategy that employs an appropriate mix of message objectives and methods; construct a media plan; describe the elements of an advertising campaign proposal. (Business Administration 306)

In this task you will learn about advertising. In the first exercise you fill in the empty spaces of an article. This way you learn about the history of advertising. In the next exercise you will discover that there are several types of advertising. Finally you will learn you something about advertising rhetoric.

Examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society, and politics.

This class examines how and why twentieth-century Americans came to define the “good life” through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

The television landscape has changed drastically in the past few years; nowhere is this more prevalent than in the American daytime serial drama, one of the oldest forms of television content. This class examines the history of these "soap operas" and their audiences by focusing on the production, consumption, and media texts of soaps. The class will include discussions of what makes soap operas a unique form, the history of the genre, current experimentation with transmedia storytelling, the online fan community, and comparisons between daytime dramas and primetime serials from 24 to Friday Night Lights, through a study of Procter & Gamble's As the World Turns.

This guide is designed to take advantage of the educational information in the three-part PBS series BENJAMIN FRANKLIN (PBS airdate November 19-20, 2002), directing teacher’s to specific sections of the series relevant to the lesson plan. The lessons engage students with a media-rich environment that employs video, DVD, computers, and the Internet in addition to more traditional print resources. The lesson plans are flexible, allowing teachers to adapt the instruction to their particular needs. Pre K-12 teachers may videotape the series and use it in the classroom for one year.

In this lesson students learn about the media messages that target teens and how they can use media to create counter-messages.

Students will view examples of travel commercials and create their own focusing on one of the eight planets in our Solar System.

What is the good life, and can you shop there? Would you want that life if you couldn't? Has shopping replaced working as the activity that gives the most meaning to our lives? The theme for this Expository Writing class is Consumer Culture. The class will explore what it means to belong to a consumer society "to think of ourselves", as Douglas Rushkoff puts it, less as citizens than as consumers. Readings will serve both as examples of effective writing techniques and as springboards for discussion. We'll read essays that explore a variety of cultural meanings of shopping and that analyze the way advertising works. We will also read essays that critique consumer culture from several perspectives, including those of psychology, gender, art, environmentalism and ethics. Readings and essay assignments will invite you to reflect on personal, familial and cultural meanings of shopping; to analyze advertisements; and to join in conversation with critics of consumer culture and offer your own critiques.

In this lesson students research how advertising agencies market products for different ethnic groups and how they generally target specific audiences.

This lesson will compare different ways women in the media (from models to athletes) present their image and offer girls the opportunity to define their own standards for confidence and beauty.

In Bhutan, an isolated country in the Himalayans, television only recently arrived in 1999. This lesson examines the dialogue surrounding the introduction of commercial television and American media to an "untouched" culture. Students will assess television's educational and entertainment values and define responsibilities that accompany the freedom of press.

The modern advertising industry really began in the early 1900s. These early advertising images show how companies approached the business of selling products, places, and ideas in the early 20th century.
Overview

The promotion of products, particularly national brands, began to become more prevalent in the early 1900s. Some categories of advertising shown in this group of images are still with us today: cars, cigarettes, and products aimed at homemakers. In California, car dealers and garages used advertising to promote products and services early on. One photograph shows the Lush Garage in Orange promoting Goodrich Tires as the "Best in the Long Run." In 1936, a photographic postcard for the Chevrolet Garage in Pomona offered 12 lube jobs for $6 in time payments. And as another image illustrates, one still-recognizable brand, Schlitz Beer, got on the advertising bandwagon early at an automobile race in 1908.

Photographs of displays from the Westwood Hardware and Furniture Store in 1936 advertise kitchen stoves and camps stoves from Coleman; and Dr. West's toothbrushes, with bristles that "will not get soggy." A 1929 photo shows a baker and two women in costume advertising Piping Pan Cakery Compound in San Diego.

This site presents over 9,000 images relating to the early history of advertising in the U.S. Materials include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for various products. Together, these images illuminate the early evolution of this ubiquitous feature of modern American business and culture.

This course explores the theory behind and evidence on regulatory, tax, and other government responses to problems of market failure. Special emphasis is given to developing and implementing tools to evaluate environmental policies. Other topics include cost-benefit analysis, measurement of the benefits of non-market goods and costs of regulations, and the evaluation of the impact of regulations in areas such as financial markets, workplace health and safety, consumer product safety, and other contexts.

A practicum-style course in anthropological methods of ethnographic fieldwork and writing, intended especially for STS, CMS, HTC, and Sloan graduate students, but open to others with permission of instructor. Depending on student experience in ethnographic reading and practice, the subject is a mix of reading anthropological and science studies ethnographies; and formulating and pursuing ethnographic work in local labs, companies, or other sites.

Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. In addition, we will discuss how these structures constrain collective decision making about particular urban issues (immigration, education…). Assignments will be nightly readings and a short paper relating an urban issue to the frameworks outlined in the class.

" This course examines representations of race, class, gender, and sexual identity in the media. We will be considering issues of authorship, spectatorship, (audience) and the ways in which various media content (film, television, print journalism, advertising) enables, facilitates, and challenges these social constructions in society. In addition, we will examine how gender and race affects the production of media, and discuss the impact of new media and digital media and how it has transformed access and participation, moving contemporary media users from a traditional position of "readers" to "writers" and/or commentators. Students will analyze gendered and racialized language and embodiment as it is produced online in blogs and vlogs, avatars, and in the construction of cyberidentities. The course provides an introduction to feminist approaches to media studies by drawing from work in feminist film theory, journalism, cultural studies, gender and politics, and cyberfeminism."

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.