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Ad Access: Train Advertisements
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The Ad*Access Project presents images and database information advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. This selection of ads is about trains.

Subject:
Arts and Humanities
Business and Communication
History
U.S. History
Material Type:
Diagram/Illustration
Primary Source
Provider:
Duke University
Provider Set:
Duke University Libraries
Date Added:
03/24/2014
Advertise a Form of Advertising
Conditional Remix & Share Permitted
CC BY-NC-SA
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Students will create an advertisement promoting their chosen form of advertising, including advantages and disadvantages of their form of advertising. These should then be presented to the class to teach the class about their form.

Subject:
Business and Communication
Education
Marketing
Material Type:
Activity/Lab
Lesson
Lesson Plan
Date Added:
07/10/2019
Advertising / La publicité by Kylene Butler
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CC BY-NC-SA
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In this activity, students will examine advertisements in French. They will also collaborate to develop an advertising campaign to sell prom tickets at their school. This activity will target all three modes of communication.

Subject:
Languages
Material Type:
Activity/Lab
Lesson Plan
Author:
The Pathways Project At Boise State
Date Added:
09/01/2023
Advertising & Sales Promotion I
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CC BY-NC
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Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Subject:
Business and Communication
Marketing
Public Relations
Material Type:
Module
Author:
Nkululeko Fuyane
Date Added:
02/05/2019
All's Well that Sells Well: A Creative Introduction to Shakespeare
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Some Rights Reserved
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Students compare attending a performance at The Globe Theater with attending a modern theater production or movie. They then create a commercial for an Elizabethan audience promoting a modern product.

Subject:
English Language Arts
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/25/2013
American Consumer Culture
Conditional Remix & Share Permitted
CC BY-NC-SA
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This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Anthropology
Arts and Humanities
History
Philosophy
Social Science
U.S. History
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Jacobs, Meg
Date Added:
09/01/2007
American Consumer Culture
Conditional Remix & Share Permitted
CC BY-NC-SA
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This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
History
U.S. History
World Cultures
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Meg Jacobs
Date Added:
02/16/2011
Be Credible
Conditional Remix & Share Permitted
CC BY-NC
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Information Literacy for Journalism, Public Relations, Advertising and Marketing Students

Short Description:
This book teaches college-level journalism and strategic communication students to become information experts. If you use or adapt this book in your classroom please let us know, and tell us about your experience.

Word Count: 94398

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Applied Science
Business and Communication
Communication
Information Science
Journalism
Material Type:
Textbook
Provider:
Unversity of Kansas
Author:
Karna Younger
Peter Bobkowski
Date Added:
08/20/2018
Critical Media Literacy: Commercial Advertising
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Some Rights Reserved
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By looking at advertising and mass media critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture.

Subject:
English Language Arts
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/30/2013
Critical Thinking & Health
Only Sharing Permitted
CC BY-NC-ND
Rating
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This kit provides teachers and other educators with the materials to help young children begin to understand the purpose of TV commercials (and advertising in general) in terms of selling intent, and to recognize the types of tricks that advertisers may use to make products look better than they really are. Specific lessons focus on foods groups and misleading nutritional messages commonly found in children's TV commercials, especially the "complete breakfast shot" and highly sugared pseudo-fruit snacks and beverages. Lessons are designed to address developmentally appropriate health standards, and many different commercials are provided so that children can discuss and practice what they have learned.

Subject:
Life Science
Nutrition
Material Type:
Activity/Lab
Diagram/Illustration
Lesson Plan
Teaching/Learning Strategy
Unit of Study
Provider:
Ithaca College
Provider Set:
Project Look Sharp
Author:
Cyndy Scheibe & Jane Koestler
Date Added:
05/08/2013
Decoding the Dystopian Characteristics of Macintosh's "1984" Commercial
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This lesson uses the "1984" Macintosh Commercial to introduce students to dystopian characteristics. Students analyze techniques used in the commercial and identify the comments that it makes about contemporary society.

Subject:
Arts and Humanities
Social Science
Sociology
Material Type:
Activity/Lab
Lesson Plan
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
09/30/2013
Digital Survival Skills Module 1: My Media Environment
Conditional Remix & Share Permitted
CC BY-NC-SA
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The information revolution of the 21st century is as significant and transformative as the industrial revolution of the 19th century. In this unit, students – and by proxy their families – will learn about the challenges of our current information landscape and how to navigate them. This unit is split into four modules. These modules can be done sequentially or stand on their own, depending on students’ needs and teachers’ timeframes. In this module (1 of 4), students analyze their own use of online social media platforms and learn how filter bubbles and confirmation bias shape the content of their media environment. 

Subject:
English Language Arts
Information Science
Journalism
Material Type:
Module
Unit of Study
Author:
Liz Crouse
Shawn Lee
Date Added:
03/08/2020
Ethnography
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CC BY-NC-SA
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This course is a practicum-style seminar in anthropological methods of ethnographic fieldwork and writing. Depending on student experience in ethnographic reading and practice, the course is a mix of reading anthropological and science studies ethnographies; and formulating and pursuing ethnographic work in local labs, companies, or other sites.

Subject:
Anthropology
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Dumit, Joseph
Fischer, Michael
Date Added:
02/01/2003
Frameworks of Urban Governance
Conditional Remix & Share Permitted
CC BY-NC-SA
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Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. In addition, we will discuss how these structures constrain collective decision making about particular urban issues (immigration, education…). Assignments will be nightly readings and a short paper relating an urban issue to the frameworks outlined in the class.

Subject:
Economics
Political Science
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Kobes, Deborah
Date Added:
01/01/2007
Gender & Media: Collaborations in Feminism and Technology
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CC BY-NC-SA
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This course examines representations of race, class, gender, and sexual identity in the media, with a particular focus on new media and how digital technologies are transforming popular culture. We will be considering issues of authorship, spectatorship, (audience) and the ways in which various media content (film, television, print journalism, blogs, video, advertising) enables, facilitates, and challenges these social constructions in society.

Subject:
Business and Communication
Communication
Gender and Sexuality Studies
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Surkan, K.J.
Date Added:
02/01/2016
Green Marketing
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Educational Use
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Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015
Grocery Store Marketing Tour
Unrestricted Use
CC BY
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A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Economics
Marketing
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
Grocery Store Scavenger Hunt: Researching Nutrition to Advertise for Health
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Some Rights Reserved
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After researching nutrition and analyzing food advertisements, students work in cooperative groups to create their own advertisements for food products.

Subject:
Arts and Humanities
Life Science
Nutrition
Material Type:
Activity/Lab
Lesson Plan
Unit of Study
Provider:
ReadWriteThink
Provider Set:
ReadWriteThink
Date Added:
08/23/2013
Hemispheric Lateralization: Are You Left- or Right-Brained?
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CC BY-NC-SA
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An online brain dominance inventory provides students with information on their brain dominance and information processing style. This relates to perception and learning styles.

Subject:
Business and Communication
Economics
Psychology
Social Science
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Industrial Organization I
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CC BY-NC-SA
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The course provides a graduate level introduction to Industrial Organization. It is designed to provide a broad introduction to topics and industries that current researchers are studying as well as to expose students to a wide variety of techniques. It will start the process of preparing economics PhD students to conduct thesis research in the area, and may also be of interest to doctoral students working in other areas of economics and related fields. The course integrates theoretical models and empirical studies.

Subject:
Economics
Social Science
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Ellison, Glenn
Date Added:
09/01/2013